Christmas & Brand Marketing

So for two years for the holiday season there's been a bright pink Christmas tree in the center complete with big pink lighted spheres suspended over the square. This year, the new addition was the "T" on top of the tree.... this is because it was all sponsored by T-Mobile. It's all about branding and their color is pink... though all this pink reminds me of Pepto...

The interesting thing about living here in Macedonia is that all the commercialism, Santa, gift-giving, etc is centered around New Years rather than Christmas. So come January 7th, which is Christmas Day here, it's just Christmas with no commercialism. Kinda nice.